SEO Basics

Dan Kleinke

In blog, search engine optimization Posted

SEO internet basics tips how to

Accessorize with
SEO & Succeed!!

Internet | Digital Marketing.

At Agencies, we hear a lot of this:

• My nephew (wife/ husband/ bartender/ fill in the blank) designed this great looking site, but no traffic… Nice Try | No Clue On Driving Leads
• I just gave some (Asian / India / American … fill in the blank) guy named “Chip” $500 to promote my site & haven’t heard back from him… You Lose | Go Cheap & Get Taken
• I signed up for one of those “Free” sites like WIX / GoDaddy (fill in blank) & not getting any traffic… Wrong Choice | No Access to the server for SEO

What is SEO?

Quite simply, SEO or Search Engine Optimization is the process of driving website traffic to your website from “organic” (non-paid listings on the results page) search engine results like Google, Bing, etc.
Having a SEO strategy to generate leads & capturing future clients for your business online is essential when it comes to being indexed on the major search engines.

Recent studies have indicated that 86% of all consumers, including your potential clients still rely on the 1st page results of Google/ Bing/ Yahoo for reference in their buying cycle to determine credibility & confidence moving forward.

And if you are not pursuing an aggressive SEO campaign to capture more new clients, sleep tight knowing that your competition is. Recent studies have shown that 83% more businesses have injected money into SEO strategies since 2012. The reason is simple…IT WORKS!!!
It is the most effective venue for instant information on the largest marketing platform in history! Nothing even comes close….

GOOGLE alone processes 3.5 Billion Searches per Day!!!

And it is crucial to standout locally. More people than ever are doing local searches for products and services for two reasons…it’s all about time & convenience. A strong local SEO presence puts you in front of people that are looking to do something TODAY!

Even though SEO is an important part of any online marketing approach, many small businesses often pass over this important step due to the fact that they think “There is no way to outrank the big box stores”… or they have no idea how you can start. Never realizing there are techniques that will help you dominate local searches.

By maximizing your business presence online, providing potential new clients with well written & up to date content, subscriptions to newsletters, promo codes, and exclusive membership to be notified early of store savings, contests, etc….you will build brand loyalty & drive leads beyond your imagination.

What follows is a digital blue print for any business to jumpstart a SEO campaign that will increase your business traffic & profits by at least 20% when properly applied…. Including how to compete against your competitors, big & small!

SEO basics what is trainingSEO / Search Engine Optimization 101 Basics:

As defined earlier, the main goal of SEO is to maximize the number of visitors a website gets through search engines, by obtaining spots on the search engine results page higher than your competitors and optimizing the click through rate (CTR) for better conversions of new clients.

SEO is one of the most affordable online marketing methods to generate traffic.

SEO is the most effective way to compete locally against bigger competition

Google & Facebook have platforms that cater to smaller businesses in their rankings (Google My Business & Facebook Local Search).

One of the strongest benefits of a complete SEO campaign is that it has the ability sustain continued growth, & track results / ROI with effective analytic software such Google Analytics or Adobe’s Marketing Cloud just to name a few. If you use the 6 Degrees Social system, our dashboard will track the effectiveness of your SEO as well as provide you with analytics for future marketing investments.

Maximizing your company’s online presence involves many different techniques and strategies. However, with any marketing campaign, focus on your target client and your company’s goal is essential before you formulate a blueprint for success.

Creating a SEO Strategy: Local SEO

So… when creating a SEO strategy as a small business; remember that you have the advantage! The goal of all search engines is to provide the user (your future client) the most relevant results to their queries— and these search engines have thousands of mathematical computer algorithms built in to assure accuracy.

Internet search engine algorithms take in every possible factor when offering a searcher with results. As a small business, you are able to supplement that formula with specific details that your industry rivals either do not have or pick not to use.

One of the greatest advantages small businesses have is their actual physical place and proximity to searcher, offering them more relevancy & higher ranking factors in regional search engine result.
Local search is a targeted kind of SEO that drives consumers to regional businesses, such as restaurants, dentists, plumbers, law offices, etc… Small local businesses that have a presence in the scope of a searches request.

Making use of regional SEO will definitely increase your client traffic due to the fact that you will be in front of the searcher as they go through their buying cycle in determining who to contact for the next step on making a decision:

How to Guide Your Clients Journey through Your Front Door:
51% of local search engine result in a shop visit
29% of regional searches result in an in-store purchase
91% of searchers say they constantly locate exactly what they need on internet search engine

SEO Ranking Factors:

To rank high in the major search engines & increase your traffic requires, multiple techniques & strategies are required (that we will cover)…
However, before we delve into a blueprint of success, it is essential that you understand that there are 2 major categories that effect ranking & your visibility to attract new clients:

On-page SEO which you control…
Off-page SEO which you can affect but not control

By examining how each of these categories affects not only your rankings, but your business as well, you will have a better understanding on where you need to focus to succeed.
The next 2 pages of this book will layout strategies of both, including agency marketing techniques that are rarely seen outside of our business!

I recommend that you do not get overwhelmed at the volume or complexity of this information. Once you get a feel to how this system flows & break it down into pieces, it should get easier. Just try to keep up with the trends as of SEO as this environment is always changing. And if it gets to overwhelming, take on an experienced digital ad agency part time to handle / automated some of the tasks or as a consultant to layout the process, could save you time & money.

2 Most Important Factors in Ranking with Google:

Research has shown that authority links with high trust factors that link back to your site remain the most important factor in Google rankings
As for the second-most important signal in Googles algorithm , it appears to be the content structure of your site (both on page but also in the meta tags) in relationship to the words prospective clients’ type into the search engine boxes.

Dan Kleinke is a partner with 6 Degrees Social & has over 22 years in digital marketing. He specializes in SEO, Social Media, PPC, Content Creation, Reputation Management and many more essentials for a successful online campaign.

Clients have included Google (where his agency drove traffic from 18 countries, generating over 32 million in revenue in 4 years), several regional banks, HVAC companies, law firms, fitness clubs and several more.

Dan also volunteers his time on the marketing board of the Milwaukee USO. This organization is set up to accommodate active personal in easing the stress of tour, travels and staying connected with their families.

He can be reached at the main# 262-951-1882 or by filling out the contact form.