In the ever-evolving digital landscape, businesses rely heavily on their online presence to connect with customers and drive growth. Google Business Profiles have been a valuable tool for countless enterprises, allowing them to showcase their products and services on Google Search and Maps.
However, a significant change is on the horizon, as websites made with Google Business Profiles will be going away. In this article, we explore the implications of this shift, what it means for businesses, and the best alternatives for SEO and maintaining your Google rankings.
The Google Business Profile Landscape
Google Business Profiles have long been a staple for businesses looking to enhance their online visibility. These profiles provide a platform for companies to provide essential information to potential customers, including hours of operation, contact details, reviews, and more. Additionally, businesses could create a simple website through their Google Business Profile, offering a quick and convenient way to establish an online presence.
The news that websites made with Google Business Profiles will be going away has sent ripples through the business community. Google announced this change as part of its ongoing efforts to streamline and enhance its products. Starting June 10th, 2024, businesses will no longer have the option to create or edit websites through their Google Business Profiles.
Implications for Businesses Using GBP Websites:
Need for Independent Websites
One of the primary implications of this change is that businesses will need to invest in independent websites. While Google Business Profiles served as a quick and straightforward way to establish an online presence, businesses must now consider building or updating their own websites. This shift emphasizes the importance of a dedicated online platform that allows for more customization and control over the brand’s image.
SEO (Search Engine Optimization) has always been a critical factor in online success. Websites created through Google Business Profiles were automatically integrated into Google Search, simplifying SEO efforts. With the removal of this feature, businesses may need to work harder to ensure their websites rank well in search results.
Enhanced Online Marketing
As businesses transition away from Google Business Profile websites, they may need to focus more on their online marketing efforts. This includes leveraging social media, email marketing, and other digital marketing strategies to maintain and expand their online presence.
How 6 Degrees Social Can Help
Amidst these changes, businesses are seeking guidance and solutions to adapt effectively. 6 Degrees Social, a leading digital marketing agency, can play a crucial role in helping businesses navigate this transition.
With a team of experts well-versed in the evolving digital landscape, 6 Degrees Social offers services that include website development, SEO optimization, and online marketing strategies tailored to individual business needs.
THE 2 BEST ALTERNATIVES TO GBP WEBSITES… Google G-Sites & ID Pages
Example: Actual client of ours (short versions)
Example: longer version
What Is a Google G-Site:
Google G-Sites, also known as Google Sites, is a free website builder platform offered by Google. It allows users to create simple websites and webpages without the need for advanced coding or web development skills. Google Sites is part of the Google Workspace suite of productivity tools and is designed to be user-friendly and accessible for individuals and businesses alike.
Now, let’s discuss why Google Sites can be important for SEO (Search Engine Optimization) and how it may relate to 6 Degrees Social:
Google Sites provides an easy way to create and manage content. For SEO, regularly updating and adding fresh, relevant content to your website is crucial. Google rewards websites that provide valuable and up-to-date information with higher search engine rankings.
Integration with Google Services:
Google Sites integrates seamlessly with other Google services, such as Google Analytics and Google Search Console. These tools can provide valuable insights into your website’s performance and help you make informed decisions to improve your SEO strategy.
Google Sites automatically creates mobile-friendly versions of your webpages. Given that mobile optimization is a significant factor in SEO rankings, having a website that adapts well to different screen sizes is important.
Speed and Hosting:
Google Sites benefits from Google’s robust and reliable hosting infrastructure, which can contribute to faster page load times. Page speed is another factor that search engines consider when ranking websites.
Google Sites allows you to add structured data to your webpages. Structured data helps search engines understand the content on your site better, which can lead to enhanced search results, including rich snippets and knowledge graph entries.
Integration with Google Search:
Google Sites is inherently linked to Google’s search engine. When you create a Google Site, it becomes discoverable through Google Search. This can help improve your website’s visibility in search results.
As for the mention of “sponsored by 6 Degrees Social,” it suggests that 6 Degrees Social may have expertise in using Google Sites for SEO purposes. They might offer services or guidance on how to optimize your Google Site for better search engine rankings.
If you’re interested in learning more about this, you can contact 6 Degrees Social directly or visit their website for specific information on their offerings related to Google Sites and SEO.
Example: Actual client of ours
We had this site built by the professionals at Semantic Links, highly recommend them… used them for years! They even inject schema markup for more authority.
Click Here: https://dash.semanticlinks.io/r/EK06LK, login in and then go to the menu on the right. Under “One-Off Services”, click “ID Page” to get started.
What Is an ID Page:
An “ID page” in the context of SEO typically refers to a web page that is specifically optimized for ranking well in search engine results for a particular keyword or topic.
It’s essentially a page that serves as an authoritative and informative resource on a specific subject. Here are some key elements and considerations for creating an effective ID page for SEO:
Keyword Focus: Identify a specific keyword or key phrase that you want the ID page to rank for. This keyword should be relevant to your website’s overall content and the page’s topic.
Content Quality: Create high-quality and comprehensive content that provides valuable information to users. This can include text, images, videos, and other multimedia elements.
On-Page SEO: Optimize the page’s title, meta description, headers, and content for the chosen keyword. Ensure that the keyword is used naturally and doesn’t feel forced.
User Intent: Understand the user intent behind the keyword and cater your content to meet that intent. This will improve user engagement and reduce bounce rates.
Mobile-Friendly: Ensure that your ID page is mobile-responsive, as Google considers mobile-friendliness as a ranking factor.
Page Load Speed: Fast-loading pages are favored by search engines and provide a better user experience. Optimize images and minimize unnecessary scripts to improve page load speed.
Internal Linking: Include internal links to other relevant pages on your website. This helps search engines understand the structure of your site and can improve the ranking of other pages.
External Links: When relevant, include authoritative external links to reputable sources. This can enhance the credibility of your content.
Schema Markup: Implement schema markup to provide search engines with structured data about your content, which can lead to rich snippets in search results.
Regular Updates: Keep your ID page up to date with fresh content and ensure that it remains relevant to the keyword/topic it’s targeting.
Monitor and Analyze: Track the performance of your ID page using tools like Google Analytics and Google Search Console. Monitor rankings, traffic, and user behavior to make necessary adjustments.
Backlinks: Acquire high-quality backlinks from other reputable websites to improve the page’s authority and ranking potential.
Social Sharing: Encourage social sharing of your ID page to increase its visibility and potentially attract more traffic.
ID pages are not supposed to be pretty. They are built purely for SEO
If possible, upload to a cloud property like Amazon S3 / Google / Azure
The decision by Google to discontinue websites made with Google Business Profiles marks a significant shift in the digital marketing landscape. Businesses should take this opportunity to reassess their online presence and invest in independent websites that offer greater control and flexibility.
As this change unfolds, partnering with experienced agencies like 6 Degrees Social can be instrumental in ensuring a seamless transition and continued online success.
In the dynamic world of digital marketing, adaptation is key, and businesses that embrace change will continue to thrive in the online arena.
Official Google Support: https://support.google.com/business / Google’s official support page for Google Business Profiles provides guides, FAQs, and updates on changes to their services.
Digital Marketing Blogs: Many websites and blogs in the digital marketing space offer valuable insights and resources. Some popular ones include Moz: https://moz.com/blog and HubSpot https://www.hubspot.com/blog
Dan Kleinke is a senior partner with 6 Degrees Social…
& has over 22 years of experience in digital marketing. He specializes in SEO, Social Media, PPC, Content Creation, Reputation Management and many more essentials for a successful online campaign.
Clients have included Google (where his agency drove traffic from 18 countries, generating over 32 million in revenue in 4 years), several regional banks, HVAC companies, law firms, fitness clubs, and several more.
Dan also volunteers his time on the marketing board of the Milwaukee USO. This organization is set up to assist active individuals in easing the stress of tour, travels and staying connected with their families.
He can be reached at the main# 262-951-1882 or by filling out the contact form.