6 FREE Google Tools to Help YOU Get More Clients
Dan
In blog, search engine optimization Posted September 08, 2021
#1: GMB or Google My Business Knowledge Panel & Website
https://www.google.com/business/
First, we are going to start with the big one for not only building your brand but will also help achieve high Google rankings… will Google My Business (or GMB). This is the “knowledge panel” that appears on the right side of the page when somebody searches for your business, like a mini-site that features photo’s, map location, hours, etc.
Google my business has several features that will completely profile your business and help Google understand what you do and who you are. Because you must verify your physical location, Google puts a ton of trust & authority in the information you provide. It also gives potential clients a complete description of your business including reviews. This should be the absolute 1st step in your on-line marketing campaign.
For a complete blog article on “GMB”, click below:
https://moz.com/blog/how-to-optimize-your-google-my-business-listing
*** 6 Degrees Social offers this service for a one time investment, or a retainer for monthly updates… click here for more information
#2: YouTube
Video is where online searches are going, I your business is not part of that wave… your competition (how is using video) will dominate you! Do you have a cell phone? Good… you can compete. It’s Quick / Easy / Effective for driving new clients. Check these stats out and get recording:
1st… Some Stats:
By 2020, 84% of all Google searches will be for video:
YouTube is Owned by Google… (and Anything Google is GOLD as far as rankings)
YouTube is the Second Largest Search Engine on Earth (behind Google)
The total number of hours of video watched on YouTube each month – 25 billion
The average number of mobile YouTube video views per day is 1 Billion
And It’s FREE
Pretty simple process to post your video on YouTubes:
Open an account: http://bit.ly/2PqOSOC
Choose a topic / product / service you would like to promote
Keep the video under 3 Minutes
Grab a phone with a camera
Film a quick video
Download to your computer
Upload to your YouTube Channel: http://bit.ly/2zc267K
Title should be short but feature the targeted keywords (main product or service)
Fill out the description section (You have up to 5000 characters) to promote
Fill in the “Tags” section… this will be any keywords that people would search for related to your product or service… DONE!
*** 6 Degrees Social offers this service for a one time investment, or a retainer for monthly video… click here for more information
#3: Google Analytics & Search Console:
Do you want to know how your site is preforming? Google offers two incredible tools that provide data that will help you determine past performance as well as strategize for future campaigns.
1st: Google Analytics: https://analytics.google.com/analytics/web/
Google Analytics is a free web analytics tool that allows you to access your sites activity such as visitor traffic, where they went, how long they stayed, etc. When you open an account, Google will provide you with verification code or tracking ID to install on the site. There are also many plug-ins you may use for this step.
2nd: Google Search Console: https://search.google.com/search-console/about
Search Console is very similar to Analytics (not sure why they just combine the 2) and will give you additional information as far as site performance & issues. Install on you side is the same as above, then link the two in Analytics.
*** 6 Degrees Social offers to set-up this installation for a one time investment… click here for more information
#4: Google Blogger & Google Blog Search:
When it comes to Google rankings…Content is King!
Google’s focus on determining which sites to rank high is all about User Experience. Simply put, the sites providing the best information related to a searches request, the more exposure you will get (& potential clients).
Having either a site blog or using Google Blogger is an essential part of your online success. Well written articles with external references, images, H tags, internal links, etc.…
Click here for more info on blogging: https://blog.hubspot.com/marketing/how-to-start-a-blog
Google Blogger: https://www.blogger.com
Google Blog Search: https://www.blog.google/products/search/
Google Blog Search is an excellent reference to get blogging ideas. You can get research popular blogs in your niche whether it is a product or service. Ideally, try to post at least anywhere between 2-4 monthly.
*** 6 Degrees Social offers this service for a one time investment, or a retainer for monthly blogs… click here for more information
#5: Google Insights | Site Load Speed & Mobile Responsiveness:
2 major components that are necessary for online success (& generating more new client opportunities):
1st: Site Load Speed (Every second after 3, you lose 10% of your audience)
2nd: Mobile Responsiveness (How well your site looks on a mobile phone)
These tools will help you determine if your site needs work & addresses any issues:
Test Page Speed: https://developers.google.com/speed/pagespeed/insights/
Test Mobile Response: https://search.google.com/test/mobile-friendly
*** 6 Degrees Social offers this service for a one time investment, or a retainer for monthly blogs… click here for more information
#6: Google Trends:
Google Trends is just that… trends on what whatever the service or product you want to promote. This tool will help you put a visually on where the demand is at.
This tool helps the typical SMB (Small to Medium Business) decide if a new venture, or what keywords (for products / services) are on the rise or decline & will also give you suggestions on what people are searching for related to your niche.
*** 6 Degrees Social offers this service for a one time investment, or a retainer for monthly updates… click here for more information
About Dan Kleinke:
Dan Kleinke is a partner with 6 Degrees Social & has over 22 years in digital marketing. He specializes in SEO, Social Media, PPC, Content Creation, Reputation Management and many more essentials for a successful online campaign.
Clients have included Google (where his agency drove traffic from 18 countries, generating over 32 million in revenue in 4 years), several regional banks, HVAC companies, law firms, fitness clubs and several more.
Dan also volunteers his time on the marketing board of the Milwaukee USO. This organization is set up to accommodate active personal in easing the stress of tour, travels and staying connected with their families.
He can be reached at the main# 262-951-1882 or by filling out the contact form.
